One of the hidden and often neglected benefits of a having a website for your business is the fact that almost anything about it can be tracked. There are tools such as google analytics that measure the effectiveness of a website. Here are just some examples of the data that is reported so that you can track and improve the success of your website.
Number of visits
Which pages get the most visits
How long users stay on the website
Where geographically the visits are coming from
Bounce rate (how many users visit and then immediately back out)
Referring websites
How many people find you from a search engine
What terms users type into a search engine to find your website