One of the hidden and often neglected benefits of a having a website for your business is the fact that almost anything about it can be tracked. There are tools such as google analytics that measure the effectiveness of a website. Here are just some examples of the data that is reported so that you can track and improve the success of your website.
- Number of visits
- Which pages get the most visits
- How long users stay on the website
- Where geographically the visits are coming from
- Bounce rate (how many users visit and then immediately back out)
- Referring websites
- How many people find you from a search engine
- What terms users type into a search engine to find your website